Date27 Jun 2018
Posted byAmerican Resort Management
The Importance of Message: Crafting Campaigns in the Hospitality Industry
Piggybacking on our last post regarding branding in hospitality, planning and executing your marketing messages are crucial steps to take in order to complete a successful campaign.No successful business just throws money at advertising outlets without significant thought and planning, in Hospitality, how we represent ourselves through the numerous mediums paints a vivid picture of who we are, what we can provide, and what our brand embodies. Whether your target outlet is print, digital, social, radio, television, sponsorship, or any combination of these or other mediums, there are several important steps to take before you sign any advertising contracts.Integrated Marketing Campaigns are useful all over the Hospitality Industry, whether it be to showcase food and service at restaurants, luxurious rooms and incredible amenities at hotels and resorts, or slides, rides, and family fun at waterparks and amusement parks. By taking the proper steps to pieces together these campaigns, you will give yourself the best chance to see ROI and increase your property's bottom and top lines, as well as its impact within the community.