Sales and marketing management
Our targeted sales and marketing programs are vital for revenue growth in our managed properties. We implement customized strategies, direct sales efforts and a comprehensive advertising plan that leverages digital tools to engage target audiences effectively. Our vice president of sales and marketing continuously monitors and adapts these efforts to ensure a positive ROI.
The Steps to Create Your Sales and Marketing Plan
Analysis
Our expert team conducts a thorough marketplace analysis of your business so that we can tailor our strategies specific to your needs, including:
- Identifying target markets
- Competition analysis
- Staffing recommendations
- Identification of opportunities
Sales staff hiring and training
Our immediate focus is on recruiting and training your sales and marketing team. We offer:
- Recruitment and hiring of seasoned sales professionals.
- Comprehensive initial sales training for your entire team.
- Development and execution of effective sales processes and protocols.
Sales and marketing plan
We create a comprehensive sales and marketing action plan based on insights gathered from our marketplace analysis. This includes:
- Target markets: Identifying target audiences, feeder markets, demographics and competitive comparisons.
- Marketplace analysis: Identifying demand generators, as well as creating a complete review of all socioeconomic factors that will impact the property.
- Competition analysis: Creating a comprehensive SWOT analysis of all competitors to include strengths, weaknesses, threats and opportunities, as well as current business generators.
- Price positioning: Researching competitive pricing and developing price positioning strategies.
- Targeted key accounts and sales strategies: Developing a targeted key account list, as well as overall sales strategies to include monthly detailed sales action plans.
- Sales production goals and sales action plans: Developing specific production goals, as well as sales and marketing action plans, to include monthly detailed action steps.
- Advertising plan and budget: Developing a detailed advertising plan and budget to effectively reach all target markets through a variety of channels including e-marketing, website design, SEO and effective digital media campaigns.
- Marketing and PR strategies: Developing targeted marketing and public relations strategies by department, including the effective use of social media and online reputation management.
Sales implementation and monitoring
After development, implementation and stabilization, we maintain ongoing sales and marketing support while monitoring results through:
- Site inspections: We perform regular site visits for the completion of a property sales audit and review to determine whether additional sales training is needed.
Sales and marketing monitoring
ARM will review and report on the results of all sales and marketing programs on a monthly basis to ensure that programs and initiatives are properly implemented and maintained. Specific areas of review will include:
- Pricing strategies and revenue management
- Acount development and maintenance
- Sales action plans and results
- Development of 90-day sales action plans
- Targeted accounts and results
- Sales and marketing plan implementation and results
- Advertising plan and ROI results
- Marketing and PR strategy implementations and results