Sales & Marketing Management

Our targeted, site-specific sales and marketing programs are central to building a strong base of revenue for each property we manage. We implement individualized sales and marketing strategies, which are closely monitored by our Vice President of Sales and Marketing.

Our direct sales effort is designed to optimize performance and is conducted along with a detailed hotel advertising and marketing action plan, which includes the use of cutting-edge digital applications to appeal to target audiences. All efforts are monitored and adjusted as needed to ensure a positive return on investment. Here are the steps we take to create your sales and marketing plan.

Analysis

A comprehensive marketplace analysis is completed to include

Identification of Target Markets
Competition Analysis
Staffing Recommendations
Identification of Opportunities

Analysis Services facilities by American Resort Management

Sales Staff Hiring & Training

An immediate priority is the hiring and initial sales training for the sales department. We provide,

Recruitment and hiring of qualified, experienced sales personnel
Initial sales training for all sales personnel
Establishment and implementation of sales processes and procedures

American Resort Management offers Sales Staff Hiring & Training

Sales & Marketing Plan

A comprehensive sales & marketing action plan is completed to include,

Target Markets: identifying target audiences, feeder markets, demographics and competitive comparisons
Marketplace Analysis: identifying demand generators, as well as creating a complete review and analysis of all socioeconomic factors that will impact the property
Competition Analysis: creating a comprehensive SWOT analysis of all competitors to include the identification of strengths, weaknesses, threats and opportunities, as well as the identification of current business generators
Price Positioning: researching competitive pricing, as well as the development of price positioning strategies and pricing
Targeted Key Accounts & Sales Strategies: developing a targeted key account list, as well as overall sales strategies that include monthly detailed sales action plans for each member of the sales and marketing team
Sales Production Goals & Sales Action Plans: developing specific production goals, as well as sales and marketing action plans, to include monthly detailed action steps for each member of the sales and marketing team
Advertising Plan & Budget: developing a detailed advertising plan and budget to effectively reach all target markets through a variety of channels including e-marketing, which includes website design, search engine optimization and effective digital media campaigns
Marketing & PR Strategies: developing targeted marketing and public relations strategies by department, including the effective use of social media and online reputation management

Read MoreLess

American Resort Management Sales & Marketing Plan

Sales Implementation & Monitoring

Once development, implementation and stabilization occurs, we will continue providing sales and marketing support and monitoring, which include,

Site Inspections: We will perform regular site visits for the completion of a property sales audit and review, and to determine whether additional sales training is needed.

Sales Implementation & Monitoring by American Resort Management

Sales & Marketing Monitoring

ARM will review and report on the results of all sales and marketing programs on a monthly basis to ensure that programs and initiatives are properly implemented and maintained. Specific areas of review will include,

Review of Pricing Strategies and Revenue Management
Review of Account Development and Maintenance
Review of Sales Action Plans and Results
Review and Development of 90-day Sales Action Plans
Review of Targeted Accounts and Results
Review of Sales & Marketing Plan Implementation & Results
Review of Advertising Plan and ROI Results
Review of Marketing & PR Strategy Implementations & Results