Skip to main content
  • American Resort Management, Pennsylvania offers Sales & Marketing

Sales & Marketing Management

Our targeted, site-specific sales and marketing programs are central to building a strong base of revenue for each property we manage. We implement individualized sales and marketing strategies, which are closely monitored by our Vice President of Sales and Marketing.
Our direct sales effort is designed to optimize performance and is conducted along with a detailed hotel advertising and marketing action plan, which includes the use of cutting-edge digital applications to appeal to target audiences. All efforts are monitored and adjusted as needed to ensure a positive return on investment. Here are the steps we take to create your sales and marketing plan.
A comprehensive marketplace analysis is completed to include
  • Identification of Target Markets
  • Competition Analysis
  • Staffing Recommendations
  • Identification of Opportunities
Analysis Services facilities by American Resort Management
Sales Staff Hiring & Training
An immediate priority is the hiring and initial sales training for the sales department. We provide,
  • Recruitment and hiring of qualified, experienced sales personnel
  • Initial sales training for all sales personnel
  • Establishment and implementation of sales processes and procedures
American Resort Management offers Sales Staff Hiring & Training
Sales & Marketing Plan
A comprehensive sales & marketing action plan is completed to include,
  • Target Markets: identifying target audiences, feeder markets, demographics and competitive comparisons
  • Marketplace Analysis: identifying demand generators, as well as creating a complete review and analysis of all socioeconomic factors that will impact the property
  • Competition Analysis: creating a comprehensive SWOT analysis of all competitors to include the identification of strengths, weaknesses, threats and opportunities, as well as the identification of current business generators
  • Price Positioning: researching competitive pricing, as well as the development of price positioning strategies and pricing
  • Targeted Key Accounts & Sales Strategies: developing a targeted key account list, as well as overall sales strategies that include monthly detailed sales action plans for each member of the sales and marketing team
  • Sales Production Goals & Sales Action Plans: developing specific production goals, as well as sales and marketing action plans, to include monthly detailed action steps for each member of the sales and marketing team
  • Advertising Plan & Budget: developing a detailed advertising plan and budget to effectively reach all target markets through a variety of channels including e-marketing, which includes website design, search engine optimization and effective digital media campaigns
  • Marketing & PR Strategies: developing targeted marketing and public relations strategies by department, including the effective use of social media and online reputation management
American Resort Management Sales & Marketing Plan
Sales Implementation & Monitoring
Once development, implementation and stabilization occurs, we will continue providing sales and marketing support and monitoring, which include,
  • Site Inspections: We will perform regular site visits for the completion of a property sales audit and review, and to determine whether additional sales training is needed.
Sales Implementation & Monitoring by American Resort Management
Sales & Marketing Monitoring
ARM will review and report on the results of all sales and marketing programs on a monthly basis to ensure that programs and initiatives are properly implemented and maintained. Specific areas of review will include,
  • Review of Pricing Strategies and Revenue Management
  • Review of Account Development and Maintenance
  • Review of Sales Action Plans and Results
  • Review and Development of 90-day Sales Action Plans
  • Review of Targeted Accounts and Results
  • Review of Sales & Marketing Plan Implementation & Results
  • Review of Advertising Plan and ROI Results
  • Review of Marketing & PR Strategy Implementations & Results
American Resort Management Sales & Marketing Monitoring
Back to top