Sales & Marketing Management
Our targeted, site-specific sales and marketing programs are central to building a strong base of revenue for each property we manage. We implement individualized sales and marketing strategies, which are closely monitored by our Vice President of Sales and Marketing.Our direct sales effort is designed to optimize performance and is conducted along with a detailed hotel advertising and marketing action plan, which includes the use of cutting-edge digital applications to appeal to target audiences. All efforts are monitored and adjusted as needed to ensure a positive return on investment. Here are the steps we take to create your sales and marketing plan.