Mattel’s First Wonder Indoor Waterpark to Open Reaches Major Construction Milestone in Bellevue, Nebraska

BELLEVUE, Neb. — October 2, 2026 — Mattel's first Wonder Indoor Waterpark to open has reached a major construction milestone in Bellevue, Nebraska, with the completion of the building exterior and signature retractable roof. To mark the occasion, the City of Bellevue unveiled new interior renderings which offer an initial look inside the highly anticipated, year-round family entertainment destination planned to open at the end of 2027.

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The waterpark will bring beloved Mattel brands including Barbie, Hot Wheels, Fisher-Price and UNO to life through colorful, immersive environments designed for a range of ages and adventure levels. Families will be able to engage with the brands in new ways, creating opportunities for shared play, connection and memorable moments together.

The new Waterpark is being developed through a partnership between Mattel, the City of Bellevue and American Resort Management, in collaboration with other leading design and construction companies. At the October 1 event, Bellevue Mayor Rusty Hike, city leaders, Mattel Chief Consumer Products and Experiences Officer Natalia Premovic and Richard Coleman, CEO of American Resort Management, along with other VIPs, shared remarks before joining invited guests for a hard-hat tour and reception. Guests experienced the scale of the building in progress and previewed the vision for what's progressing inside.

"This project represents an exciting opportunity for Bellevue and families across the greater Omaha area and beyond to experience Mattel and its brands in a whole new way," said Mayor Rusty Hike. "We're proud to see this one-of-a-kind venue taking shape in our community and excited about what it will bring to Bellevue for years to come."

Construction is advancing on the approximately 100,000-square-foot indoor waterpark, a major new attraction within Bellevue's growing Good Life District. The signature retractable roof will provide a climate-controlled environment through all seasons while also allowing natural light and fresh air into the park. Once complete, it is expected to draw families from the greater Omaha area and throughout the Midwest.

"Bellevue is an important milestone in our broader strategy to build a portfolio of Mattel destinations that bring the joy of our brands closer to where fans live, gather and play," said Natalia Premovic, Chief Consumer Products and Experiences Officer at Mattel. "By bringing some of our most beloved properties together in an immersive, year-round setting, we're creating new ways for families to connect with Mattel while expanding our experiences into new markets and communities."

As construction advances, additional details about attractions, guest amenities, programming and grand opening timing will be announced.

"Seeing the building develop is exciting, but the interior is where the vision will really come to life," said Rick Coleman, CEO of American Resort Management. "Our goal is to create an experience that feels unmistakably Mattel while delivering the quality, service and hospitality families expect from a world-class waterpark."

About American Resort Management

Now celebrating their 20th anniversary, American Resort Management, LLC (ARM) is a leading destination resort management and development company with extensive experience in lodging and resort operations, specializing in indoor/outdoor waterpark resorts, family entertainment centers, and destination resorts. ARM is committed to delivering exceptional guest experiences and is dedicated to innovation and excellence in the industry.  ARM is responsible for development and will manage day-to-day operation of the Mattel Wonder Indoor Waterparks, including the Bellevue location. Visit americanresortmanagement.com for more information.

About Mattel, Inc.

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

Media Contact

Fran Greenman
CMO, American Resort Management
fgreenman@americanresortmanagement.com

773-294-7122