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  • American Resort Management, Pennsylvania Team

Meet Our Executive Team of Hospitality Management Consultants

Richard P. Coleman
Richard P. Coleman
CHA - CEO/Co-Founder
Richard P. Coleman
Richard P. Coleman
CHA - CEO/Co-Founder
Mr. Coleman has been involved in the hospitality and amusement industries for over 25 years and has been part of $1.5 Billion in Development. His career has encompassed all aspects of hotel, food and beverage, conference center, amusement, and indoor waterpark operations. He has extensive experience ranging from development, financing, branding, launch and daily management of single and multi-unit properties, representing various nationally flagged and independent locations.
 
Over the past decade, Mr. Coleman has been directly involved in numerous large-scale hotel, resort and themed attraction projects totaling over $500M in development. Mr. Coleman has extensive experience in EB-5, USDA and other non-traditional funding programs.
 
Mr. Coleman has focused his career on providing the best guest experience possible through the efforts of recruiting, training and motivating management and staff. He has written, produced and implemented dozens of orientation, training and retention programs.
 
A frequent lecturer and guest speaker, Mr. Coleman works tirelessly to promote a more personalized and "old world" service. Mr. Coleman has written and delivered dozens of property specific orientation programs for managers and associates that motivate individuals to reach for excellence. Mr. Coleman also created and developed the "Aloha Spirit" Orientation and Training Programs as well as the "Housekeeping Games" Employee Retention Program.
 
Mr. Coleman holds the following certifications and memberships,
 
  • Certified Hotel Administrator from the American Hotel & Lodging Association
  • Member of International Association of Amusement Parks and Attraction
  • Certified Ride Inspector for the State of Pennsylvania Department of Agriculture
Shane Scheel
Shane Scheel
Vice President of Hotel Operations
Shane Scheel
Shane Scheel
Vice President of Hotel Operations

Shane has been involved in the hospitality industry for more than twenty years. Shane graduated from the University of Iowa, majoring in psychology/business management and then began his career in the hotel industry.

Before joining American Resort Management, Shane was responsible for overseeing all aspects of hotel operations for a variety of hotels as an executive member.

Shane has extensive experience in all facets of hotel operations including Human Resources, F&B, Rooms, Sales & Marketing, and Accounting. Shane is responsible for recruiting, training and developing all operational personnel and is experienced in developing standard operating procedures and training programs.

Shane is dedicated to providing hands-on leadership, developing strong relationships and implementing programs to ensure client satisfaction, profitability and the maximization of revenue.

Jeffrey D. Mona
Jeffrey D. Mona
CHA - President/Co-Founder
Jeffrey D. Mona
Jeffrey D. Mona
CHA - President/Co-Founder
Jeffrey has been involved in the hospitality industry since 1986. He began his career in the restaurant industry before transitioning into hotels. Over the past 20 years, Jeffrey has been actively engaged with major hotel, restaurant and project development companies as general manager, regional director, project manager and Director of Operations.
 
Prior to becoming President of American Resort Management, Jeffrey spent several years working with a group to form a hotel and management company that grew to a portfolio of 20 nationally franchised and independent properties. His experience has helped him develop operational procedures, training systems and accounting procedures for the hospitality industry. He has also developed Human Resource & SOP materials.
 
Jeffrey's concentration has been in overseeing operations and coordinating development projects. Projects have included hotels, convention centers, commercial development planning, waterpark design, and operations and restaurant development.
 
Jeffrey attended Penn State University majoring in Business Management, and is a Certified Hotel Administrator by the Educational Institute of the American Hotel and Lodging Association.
 
Current leadership roles include,
 
  • President, Crawford County Convention and Visitors Association
  • Board Member, Greater Meadville Chamber of Commerce
  • Board Member, NW PA Economic Development Association
  • Board Member, Erie County Convention and Visitors Association
Frank Pracukowski
Frank Pracukowski
Senior Vice President of Business Development
Frank Pracukowski
Frank Pracukowski
Senior Vice President of Business Development
Frank has been in the Native American casino gaming industry for over 25 years. He opened Foxwoods Resort Casino in 1992 and was a key member of the executive team through the casino's numerous expansions. He has 17 years of experience in information technology and casino operations, being responsible for their proprietary casino management system (CMS), and led the effort to integrate all the computer systems into the CMS. He also worked closely to procure software for the Gaming Commission, Marketing, Cage, Bussing, Credit, Junkets and Bingo.
 
Frank spent the last 8 years at Foxwoods in Business Development, where he consulted and managed agreements with Native American Tribes. He ran Foxwoods Interactive the Division of the Mashantucket Pequot Tribal Nation to explore, develop and implement a real money iGaming and Social Gaming solution. He was one of the first to launch a social gaming app, which proved to the casino industry that a B2B social gaming platform solution could be successful.
 
Frank also managed all of the on-and-off reservation developments for Foxwoods Development Company, as well as identified potential casino, resort and water park projects for investment and management opportunities. One of his many accomplishments was bringing in Tanger Outlet Stores at Foxwoods. He is a graduate of Gibbs College with a degree in Casino Operations.
Chad Lagomarsino
Chad Lagomarsino
Director of Development-Southeast Region
Chad Lagomarsino
Chad Lagomarsino
Director of Development-Southeast Region
As ARM's Director of Development for the Southeast Region, Chad is involved in many aspects of the expansion of American Resort Management's portfolio including identifying and analyzing potential hotel and resort investments, and securing third-party management contracts for hotel, resort and entertainment projects and joint-venture hotel, resort and entertainment projects. Throughout his career, Chad has developed solid relationships with owners, brokers and financial institutions in the region, which assist him in identifying opportunities for our investment partners and contracts for ARM.
 
Prior to joining American Resort Management, Chad was a founding partner of Georgia Land and Commercial Solutions (GLS). Under his leadership GLS grew into an industry giant, which was empowered by over 700 licensed agents working in the Virtual Properties division. GLS was responsible for brokering and closing large tracts of land throughout Georgia. Chad has been successful in closing a variety of land and commercial properties, from an 8,800-acre timber tract outside of Athens, Georgia to numerous raw land developments in Northeast Georgia.
 
Chad has owned and operated 65 prime acres in Gwinnett County, creating plans to bring the first indoor water park mixed-use project to Georgia. Chad also has developed many small projects in the panhandle of Florida and helped raise financing for 2,700 acres in Pensacola. Chad's company allowed buyers to pursue their dreams.
Gerald Cermak
Gerald Cermak
CPA - Director of Financial Services
Gerald Cermak
Gerald Cermak
CPA - Director of Financial Services
Mr. Cermak is a Certified Public Accountant and a Graduate of Edinboro University with a Bachelors of Science in Business Administration/Accounting. Gerald has over 26 years of experience as a dedicated professional in accounting and finance at some of the most elite companies in the country where he filled various roles from Accounting Manager, Financial Analyst for consolidation and reporting, and both Internal and External Auditor.
 
Prior to joining American Resort Management, Gerald has held both the Director and Chairman positions with American Foundry Society Northwest PA Chapter, as well as the Director position for the Allegheny Recovery Corporation.
Terri McAndrew
Terri McAndrew
Director of Human Resources
Terri McAndrew
Terri McAndrew
Director of Human Resources
Terri has over 10 years of Human Resource experience and is passionate about her profession. Her expertise and understanding of the importance of being a strategic partner in company growth has made her a great fit for our company as we continue to grow. She began her career working in Human Resource with a franchise restaurant business, before becoming a Human Resource manufacturing generalist while earning her Professional in Human Resources certification (PHR). She is currently working to attain the Senior Professional in Human Resources certification (SPHR).
 
As well as the day-to-day functions of Human Resources, Terri advises our properties to assure that compliance in the complicated regulatory world of HR is being met. Her vision is to make our properties the premiere employer within each of their communities.
Lee Barczyk
Lee Barczyk
Marketing Coordinator
Lee Barczyk
Lee Barczyk
Marketing Coordinator
Lee graduated with a BA in Marketing from Pennsylvania State University in 2017. He has worked in the hospitality industry for nearly 7 years, helping various hotels/resorts to improve their digital, social and traditional marketing efforts. From working in New York with ARM's "Fairway Suites at the Peak" to working in Chicago with ARM's "Grizzly Jack's Grand Bear Resort," Lee has experience with both small and large properties.
 
Outside of the Hospitality Industry, Lee also co-owns a full-service marketing agency based out of Lakewood, NY called Pursue Pro. Lee additionally freelances within the social media marketing industry and currently manages various large social pages. Lee's specializes in social media where he builds and creates content and content strategies, target audience engagement and ad campaigns. He plans to continue building his own business while helping other businesses grow.
Randall Hudson
Randall Hudson
Vice President of Sales
Randall Hudson
Randall Hudson
Vice President of Sales
Randall Hudson

American Resort Management - Texas

Principal, Regional Director of Sales


Randall Hudson is the Regional Director of Sales of American Resort Management Texas, with responsibilities including sales production for all parks and hotels, oversight of group sales at all locations, implementing national sales plan, business development and analyzing industry trends. Before beginning with ARM, Randall got his start in banking quickly working his way up into Private Asset Banking with 3 of the top banks at the time and became an industry leader. As a Finance major from the University of Texas at Arlington it gives him a unique insight into just about any industry. Randall got his start in Waterparks after the 2008 Great Recession hit the banking and oil industry hard where Randall used his business development skills to fund 12 different oil well drilling projects. Randall used a combination of his marketing and sales skills to quickly double group sales numbers with Hawaiian Falls Waterpark in Mansfield. His success allowed him to grow into the role as General Manager giving him insight into the operations side of a waterpark. Shortly, before his tenure began with ARM Texas he also served as Director of Marketing with a charter school district quickly increasing enrollment by over 600% in 2 short years.

Creativity, drive, and leadership are Randall's greatest strengths. He thrives on all kinds of challenges, especially ones that expand the companies reach. His most recent rebuilding project of a sales team was for Epic Waters Indoor Waterpark, where group sales increased by over 300% in 6 months which has now given them the ability to grow their sales team allowing them to expand their reach even more. In his years of oversight of group sales teams Randall has overseen production totaling over $75 million.

In 2019, Randall was a keynote speaker for the World Waterpark Association annual show speaking on the topic of "how to double your group sales in 6 months." Randall serves of the board of directors for Fellowship Academy in Kennedale, Tx. He enjoys volunteering his time at several local charitable organizations along with his wife and 5 kids. Randall enjoys the title of best golfer of ARM Texas
Michael Hays
Michael Hays
Regional Director of Attractions & Waterpark Management
Michael Hays
Michael Hays
Regional Director of Attractions & Waterpark Management
Michael Hays Bio
Mr. Hays is General Manager of Epic Waters Indoor Waterpark in Grand Prairie, TX with over 20 years of experience in the aquatic amusement industry. He has played an instrumental role in opening and operating ARM's premier property as well as providing his wealth of operational knowledge with additional facilities within the company. From design through construction and into operation his ability to establish set guidelines and procedures has ensured successful startup operations.

Financially responsible while ensuring the guest experience is never affected has always been the driving force in his decision making and leadership. His operations continue to win service awards including acknowledgement from the World Waterpark Association. Along with these accolades his fiscal responsibility has ensured a positive return for the facilities that he has operated.

His dedicated focus to providing exceptional service and memorable experiences has continued to drive sales. He has trained and operated facilities across the country working for companies such as Schlitterbahn Waterpark and Resorts, Jeff Ellis and Associates as well as Marriott. He understands and equips his staff with the necessary training and understanding on how to provide a fun and enjoyable experience without the expense of neglecting safety.

Prior to managing Epic Waters Indoor Waterpark, Mr. Hays was Director of Operations for The Pump House at Jay Peak Resort, another retractable roof indoor waterpark. There he performed the role of managing all operations associated with the waterpark including, Admissions, Aquatics, Maintenance, and Food and Beverage. At the time it was the first indoor waterpark in the country with a curved retractable roof until Epic Waters opened in 2018.

Specific Waterpark Based Operations
August 2016- Present - General Manager
Epic Waters Indoor Waterpark, Grand Prairie, TX
• Setup guidelines and procedures for the successful opening of the largest indoor waterpark in Texas
• Provided feedback on construction of $46 million construction project
• Assist in the development of $8 million operating budget with an NOI of $1.9 million

December 2014-July 2016 - Director of Operations
The Pump House at Jay Peak Resort, Jay, VT
• Oversee operations of the Waterpark and Arcade while coaching up staff and setting policy that has increased our retention rate by 45% YOY
• Draft and managed $4.62 million departmental budget

February 2012-December 2014 - Director of Recreation
JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX
• Oversaw operation of recreational programming, Fitness Center operation and 6 acre waterpark while maintaining a Top 3 ranking in Enjoyable Pool Experience in the JW brand
• Drafted and managed $2.26 million operational budget
• Set pricing strategies for cabana sales, kids care and retail to ensure maximum return while increasing departmental profit by 52% from 2011 to 2013

October 2006-February 2009 - Regional Director of Operations
           Great Houston Pool Management, Inc, Houston, TX

May 2005-August 2005 - National Staff Auditor
          Jeff Ellis and Associates, San Antonio, TX

April 2002 - April 2004 - Director of Operations
         H2Oasis Indoor Waterpark, Anchorage, AK

May 1995 - May 2002 - Seasonal Operations Manager
         Schlitterbahn Waterpark and Resorts, New Braunfels, TX



Michael Hays
General Manager
Epic Waters Indoor Waterpark
mhays@epicwatersgp.com
Caitlyn Blacker
Caitlyn Blacker
Corporate Director of Marketing
Caitlyn Blacker
Caitlyn Blacker
Corporate Director of Marketing
Caitlyn Blacker

American Resort Management - Texas

Director of Marketing

Caitlyn Blacker is the Director of Marketing for American Resort Management Texas. Her responsibilities include developing, implementing and evaluating the park's marketing strategy, managing the social media presence, and working directly with the public relations team, all with the goal of increasing brand awareness and maximizing revenue in areas such as day pass sales, birthday parties, special event tickets, sponsorship opportunities and other revenue sources.

Caitlyn never backs down from a challenge. Her perseverance, attention to detail, creativity, and resourcefulness are just a few of her strengths. Before beginning with ARM, Caitlyn was a versatile and accomplished digital marketing manager with extensive experience building, executing and maintaining successful marketing campaigns.

While Caitlyn was obtaining her Bachelor of Arts in Public Relations with minors in both Business and Music from Texas Tech University, she also worked at a local broadcasting station. Caitlyn has always had a deep love for music and animals. She began her career at the Dallas Zoo working on the public relations team and coordinating special events. She then moved to Austin, TX to get back to her radio roots and joined the advertising and sales team for a Christian FM radio station where she introduced various digital solutions and ultimately helped grow overall digital revenue by 20%. Caitlyn then moved on to broaden her advertising knowledge at Statesman Media, a full-service media company where she became an expert in a wide range of advertising strategies and solutions. Here she helped her clients achieve a broad range of objectives, including growing online sales, increasing qualified sales leads, doubling website sessions and new users, helping to promote and sell out events, and so much more.
Marc Kapiloff
Marc Kapiloff

Vice President of Food & Beverage

Marc Kapiloff
Marc Kapiloff

Vice President of Food & Beverage

Marc Kapiloff

American Resort Management

Food & Beverage Director Epic Waters Indoor Waterpark

Marc Kapiloff, has been with Epic Waters Indoor Waterpark, since April of 2017. He was part of our pre-opening team. He oversees all food & beverage outlets, which includes, concessions, bars, birthdays and catering events. Recently, we have taken over the Epic Rec Center, where Marc oversees, the café, bars and catering events.

Marc's many years of experience includes, F&B Director of Lone Star Park Thoroughbred Race Track; F&B Director of Remington Park Racetrack, in Oklahoma City; Vice President of F&B, for Grande Catering, at Retama Park, in San Antonio; Vice President of Concessions for Kwik Kafe, in Omaha , Nebraska, overseeing the Omaha Civic Auditorium, the Iowa State Football Stadium and the Lloyd Noble Arena, at the University of Oklahoma; General Manager of F&B for Odgen Food Service, at Oklahoma State Fairgrounds, Louisiana Downs Racetrack and Kirkwood Meadows Ski Resort; General Manager of F&B for Volume Services, at San Jose Convention and Cultural Center, Kiel Auditorium, in St. Louis, Kemper Arena, in Kansas City and finally Marc started his career, as Manager Trainee and Assistant Manager of Royals and Arrowhead Stadiums, in Kansas City.

In these many years of experience, in the recreational feeding field, Marc has managed many high end events, such as, Breeders Cups; MLB playoff games; NFL playoffs and Super Bowl; the Preakness; the Charismatic Convention, which they served over 250,00 meals per day utilizing, Royals and Arrowhead Stadiums, Kemper Arena and The American Royal.

Marc's many experiences, has given him the opportunity to serve, many entertainers, profession athletes and politicians, to include, both President Bush's and Vice President Mondale.

Marc is a graduate of Kansas State University, with a Bachelor of Science degree, in Hospitality Management. Marc has three children and four grandchildren.
Philip Cove
Philip Cove
American Resort Management
Corporate Officer for Financial Services
Philip Cove
Philip Cove
American Resort Management
Corporate Officer for Financial Services
Philip B. Cove is a Corporate Officer for financial services for American Resort Management. His primary responsibilities include financial modeling for all new ARM developments, as well as financial systems analysis for any existing properties.
 
Philip began his career in the commercial banking industry during his freshman year of college and quickly worked his way up into successful management roles, while also developing a large portfolio of commercial banking clients. His experience in working with large national commercial banks in conjunction with small family owned banks was essential to understanding the needs of each type of organizational structure. In 2017, Philip made the transition from banking into hospitality finance and development with numerous projects across the US.
 
As a result of his strong finance background and ability to build relationships, he is instrumental in creating finance packages regarding equity, debt, and tax incentive programs. Philip has successfully negotiated tax incentive packages with numerous municipalities. Recently, he was the lead in creating and modifying legislation at the state level to create a tourism incentive package that led to the creation of an entertainment district for tax incentive packages for surrounding commercial business. The value of the tax package exceeds $50 million dollars.
 
In his spare time, Philip enjoys the summer season the most, whether at the pool or on a patio appreciating a great live band. He adores his two exceptional children, Ethan and Elle.
Doug Nickerson
Doug Nickerson
COO/Chief Operating Officer
Doug Nickerson
Doug Nickerson
COO/Chief Operating Officer
Doug is a proven C-level hospitality operations leader specializing in multi-unit high volume, full and select service hotels and restaurants as Executive Vice President Operations, Chief Operating Officer, Asset Manager and Owners representative. . He is an executive thought leader and business development strategist with a proven ability to manage and execute complex business strategies with a collaborative leadership style across all boundaries and disciplines. He is a strategic thinker responsible for conceiving, planning and executing strategies and tactics that increase sales, market share, brand awareness and loyalty, guest and associate satisfaction and organizational competitiveness. Doug is an expert in communications, coaching, team building, mentoring, situational leadership and accountability. His new unit development experience includes spearheading the opening, repositioning, rebranding and new unit development of over 43 individual properties including national flagged high volume full and select service hotels and restaurants. Extensive corporate, independent and franchise experience with Starwood, Marriott, Hilton, IHG, Wyndham, Landry's, Starbucks, TGI Fridays, Perkins and Denny's.
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