Mattel has partnered with American Resort Management, I-dentity Group, and Martin Aquatic to launch Mattel Wonder Indoor Waterparks™, immersive aquatic destinations featuring iconic brands like Barbie and Hot Wheels across attractions including lazy rivers, wave pools, and thrilling waterslides. This collaboration brings together industry leaders in waterpark management, development, and design to create engaging family entertainment experiences at multiple U.S. locations, offering guests innovative ways to connect with their favorite Mattel brands through water-based adventures that span generations of play.

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