Management and Development Services

Sales and Marketing

The sales and marketing efforts will take place at the property and corporate levels simultaneously. Annual marketing plans are developed and implemented by various team members. Targeted and broad base marketing programs will deliver the resort's message to the desired demographics resulting in revpar's higher then industry standards. The property's sales office will conduct direct sales initiatives within the marketplace. Significant efforts are placed on the value of good word of mouth advertising and an Ambassador program will be coordinated through the location's sales office. The corporate sales office will closely monitor the performance and efforts of the resort's sales staff. Weekly conference calls and quarterly site visits will ensure all programs and initiatives are properly implemented and conducted.