Executive Profile
Laura has been involved in the hospitality industry for more than twenty years. She graduated Summa Cum Laude from Baker College, majoring in Marketing Management and then began her career in the airline industry before moving into hotel sales and operations management. Before joining American Resort Management, LLC Laura was responsible for overseeing both overall sales and operations for multiple hotels as an executive member of a national hotel management company, where her portfolio included diverse properties in major, mid and small markets, including full-service and all-suite hotels ranging in size from 60 to 600 rooms.
Laura has extensive experience in the preparation and implementation of sales & marketing plans and operating budgets, along with the monitoring of their results. She works directly with the property management and hotel sales teams to ensure the effectiveness of the sales and marketing efforts. Laura is responsible for recruiting, training and developing all sales personnel and is experienced in developing standard operating procedures and training programs.
Laura is dedicated to providing hands-on leadership, developing strong selling relationships and implementing sales & marketing programs to ensure profitability and the maximization of revenue. Throughout her career, Laura has been actively involved in city and state tourism organizations and numerous hospitality sales associations, including MPI, SGMP, SYTA, NTA and ABA.
