Executive Profile
Jennifer has been providing income development, marketing and graphic design solutions for more than fifteen years. Graduating from University of Buffalo with a Bachelor’s degree in both graphic design and communication, with her communication concentration in public relations, Jennifer offers innovative marketing, sales, public relations, and creative development experience.
Jennifer began her career working in the hospitality industry as a manager of entertainment and public relations before taking on a position at the American Cancer Society and Aspire of WNY, where she spent over 8 years developing expert skills in planning, development, and implementation of income activities through relationship management, grass roots marketing and public relations. She developed a strong expertise in alternate marketing strategies which she currently utilizes to supplement marketing budgets.
Making the transition back to for-profit field, Jennifer accepted a position with a hospitality based company in Erie, PA as a Marketing Manager. She was responsible for marketing efforts across 20 nationally franchised hotels, restaurants and independent entertainment properties including Marriott and Applebee’s concepts before joining the team at American Resort Management.
Currently, Jennifer is responsible for the creation of marketing and advertising collateral as well as insuring that American Resort Management, LLC properties are featured prominently through internet search engines and across the web. Jennifer is committed to the tracking and adjustment of each property’s marketing plan to match the dynamic, changing landscape in the marketing world. Working with the management teams, Jennifer actively seeks out advertising, public relations and communications options both online and transitional to formulate successful marketing programs for each property.
